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Dynamic e-mail marketing material showing different products to different subscribersPredictive suggestions suggesting products before consumers searchAutomated projects activated by particular behavioral signalsReal-time budget allowance to the best-performing imaginative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quick: brand awareness and favorability climbed around 9%, and purchase intent leapt nearly 19%, surpassing normal campaign standards.
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