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Dynamic email marketing content showing different items to different subscribersPredictive recommendations recommending products before consumers searchAutomated campaigns set off by specific behavioral signalsReal-time budget allocation to the best-performing creative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quickly: brand awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, surpassing normal campaign standards.
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