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Dynamic e-mail marketing material revealing various products to various subscribersPredictive recommendations recommending items before consumers searchAutomated projects set off by specific behavioral signalsReal-time spending plan allotment to the best-performing imaginative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quick: brand awareness and favorability climbed up around 9%, and purchase intent leapt nearly 19%, outshining typical campaign norms.
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